05/09 Update below. This post was originally published on May 7th
Apple’s iPhone 14 Pro Subscriptions are daring but it’s arguably the company’s refusal to make meaningful changes to the stock iPhone 14 models where the real shock lies. And that only got worse…
After eye opening reports in February that both the iPhone 14 and iPhone 14 Max will again miss Apple’s 120Hz ProMotion display technology, now the industry’s most accurate insider has doubled down on this news.
05/09 Update: Hugely Popular (8.3 million subscribers) Apple YouTuber EverythingApplePro (aka Filip Koroy) has dived further in the new design of the iPhone 14. Koroy obtained schematics of the iPhone 14 Pro models and printed them in 3D, admitting that “at first glance it doesn’t seem that much changed”, but closer inspection reveals that the earphones higher in the phone.
“Another surprising change that I didn’t notice at first but can’t see after that is the increased corner radius next to thinner bezels that get 21% thinner. You have more screen, but less bezel and more of a pleasing round shape that goes in towards the Series 7 Apple Watch.”
Koroy warns that these changes won’t add much screen real estate, but it does take the iPhone lineup in a bold new direction. Koroy also adds that the schematics “absolutely confirmed” the new dual hole punch on the Pro models, with the standard iPhone 14 and new iPhone 14 Max retaining the notch. For iPhone 14 Pro buyers, 2022 looks like an exciting upgrade year, but those considering the standard iPhone 14 will probably have to wait until 2023 when bigger changes are coming†
In an effort to correct an inaccurate report, Ross Young, CEO of Display Supply Chain Consultants (DSCC), tweeted that “Pro models only” will carry ProMotion. And given Young’s remarkable track recordthis seems like the final nail in the coffin for technology that has become both popular and ubiquitous in mid- to high-end Android smartphones in recent years.
And I feel like Apple has cornered itself here. This year, Apple is determined to widen the separation between its Pro and non-Pro iPhones and it can’t do it by giving standard iPhone models a feature called ‘ProMovement’. This is despite the fact that there is nothing special about ProMotion in 2022. It’s a rare example of Apple’s marketing jargon coming back to bite the company and it couldn’t have come at a worse time.
Under a different name, ProMotion would have been an easy and popular upgrade for the iPhone 14 and iPhone 14 Max. High refresh rate screens provide a level of smoothness and responsiveness that is simply not possible on a 60Hz display, while also reducing eye strain. Apple markets itself as the “game-changing display” ProMotion.
But without it, the iPhone 14 and iPhone 14 Max have next to nothing to recommend them. In an unprecedented move, the iPhone 14 and iPhone 14 Max will design, display technology† camera modules and chipset of the iPhone 13. All major upgrades are saved for iPhone Pro models.
Plus, this comes at a time when Apple is likely forced to price upgrades across the range† So Apple needed an easy win and ProMotion could have been it. As it stands, market analysts are now ask questions about the potential success of the rangeand maybe they have a point.
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