OnePlus has been relegated to producing OPPO and Realme knockoffs

OnePlus has released many phones over the past eight years with interesting designs and unique features. The notification slider remains a big hardware differentiator for the company, and some of my favorite designs have been OnePlus phones: the OnePlus 6T in Thunder Purplethe OnePlus 5T Star Wars Editionand the OnePlus 7 Pro

OnePlus’ focus on design aesthetics comes from the top. Co-founder and CEO Pete Lau often talks about how design is an important area of ​​focus for OnePlus, and I clearly remember a conversation prior to the OnePlus 6 launch.

At the time, OnePlus launched its first phone in a red color and Lau said that he and the design team spent several weeks deliberating on the choices to get the right shade for the device.

OnePlus 6 Red Edition

(Image credit: Android Central)

In the end, OnePlus opted for a red shade that was $4 more expensive than other alternatives (not a small change if you’re working with paper-thin margins), but the result was that the red OnePlus 6 looked absolutely stunning. It’s this attention to detail on every facet of the device that endeared power users to the company. But unfortunately OnePlus doesn’t do that anymore.

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